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Communication methods

A good and effective awareness campaign uses a set of different communication methods.

 

 

One single communication method is not effective enough

Each methods has advantages and disadvantages depending on the objectives to meet.

ADVERTISING

  • Via Radio, TV, print press, outdoor panels, mobile, online, etc.
  • Mainly for broad communication.

PUBLIC RELATIONS

  • Media relations (via radio, press, TV and online), press conference.
  • Mainly for broad communication.

DIRECT MARKETING

  • Door-to-door canvassing, leaflet distribution, exhibitions and events, etc.
  • Mainly for targeted informing

COMMUNITY ENGAGEMENT

  • Build long-term and sustainable relationship with communities to have a better acceptancy of the message.
  • Targeted informing.

ONLINE

  • Website, Social media (Facebook, Twitter, Instagram, etc.).
  • Can be very targeted communication.

INTERNAL COMMUNICATIONS

  • Newsletters, mails, memos, etc.
  • Very targeted information to those who are interested.

Example 1: EU - Greece

Example 2: EU - Greece

Example 3: London - UK

Leaflets distributed to households

Poster in streets

Leaflets distributed to households

Information on public screens (community centres, sport centres, etc.)

Example 4: Egypt – Tetra Pak

Example 5: UK